Apple
- One Night Shot on iPhone

Apple tasked us to show off how well iPhone 7 camera works in low-light situations. Our solution was a global campaign that showcased 22 everyday iPhone users across 6 continents, captured one single night on Earth, from dusk to dawn. We created a global billboard campaign and unique digital work that complimented the concept and showed off our users incredible creativity around the world.

ART DIRECTION
PRODUCTION
GLOBALIZATION
EXPERIMENTAL

CREDITS

TBWA \ Media Arts Lab
Creative direction by Antoine Choussat and Adam Alshin
Desginers Ledi Lalaj and Laura Pol

We created four original films, activations, and a unique digital story that would allow people to follow along as each photographer explored the vibrabrancy of the night.