Apple
- Summer Films

Apple asked us to exhibit the power of the iPhone camera over the summer. We conducted a massive internet wide search to identify the very best user generated content. The very best clips were turned into short films that were released on Appleā€™s Youtube channel over the course of the summer. We then matched our films with fun tracks that would make them intro stories.

ART DIRECTION
CONTENT PRODUCTION
LAYOUT DESIGN
WEB & DIGITAL DESIGN
SOCIAL MEDIA

CREDITS

Agency Media Arts Lab
Creative direction by Charles Hodges

Colored by Incite
Content shot by users

Some of our contributors had rich stories to share along with their clips. This, along with other Shot on iPhone work, led to the eventual launch of @apple on instagram, one of the most popular channels in the world dedicated to sharing user content.