Google tasked 72andSunny / Hecho Studios to think of a new way to promote the Google reviews platform across 5 cities in the US. Our small team took on the mission to produce a series of 34 short films, created entirely using real reviews written by real customers.
72andSunny / Hecho Studios
Creative direction by Gui Borchert
Copy production by Lane Karczewski
Producer Nick Phillips
Thought the making of these films, we reviewed 205,485 reviews, vetted 1,994 businesses, and worked with 135 scripts.