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The Problem


California, the nation's most populous state, is in the middle of the worst drought
in over 1,000 years. If businesses, residents, and industry continue
to use the water as they always have, the results could be dire.

OUR SOLUTION

WE DESIGNED A BOTTLE CAP AND IMAGINED IT'S IMPACT ON WATER WASTE.

Making Of 1
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Case Study

We filmed and animated an original case study to explain our project.

Water Waste


One Sink Can Make a Difference

If every home in California installed a faucet cap, the Cap The Tap program could potentially save up to 7 billion gallons of water in one year, saving households roughly $20 million in water and sewage bills and nearly $70 million in energy costs to heat water.

Water Bottles

SIMPLE SOLUTION

Specially marked bottles of water with newly designed bottle caps attach to a standard-issue kitchen spout. The cap increases the water pressure of the faucet and reduces the average faucet flow rate from 2.2 to 1.5 gallons per minute, giving 38 million California residents a way to cut water waste from their faucet up to 33%

Trading Program

Long Lasting Impact

Green reen caps need to be replaced periodically, but through our trading program, Californians can mail in 30 green caps for one permanent stainless steel cap for standard-issue faucets.

Social Media

NORCAL VS SOCAL

Leveraging the existing rivalry between Northern California and Southern California, the Cap the Tap campaign will encourage friendly competition between Californian counties to garner greater participation in our water conservation program. Social chatter will be tracked through the Twitter API and visualized in real-time on our microsite so more people will be motivated to participate and also be able to see the impact of their participation.