yelena
sophia©
About
—me
I value smart, brave, thinking and have had the privilege to work with and learn from some of the best leaders in the creative advertising industry.
ART DIRECTION
LEADERSHIP
IDENTITY
BRANDING
DESIGN SYSTEMS
STRATEGY
STYLING
GLOBAL CAMPAIGN WORK
PRINT
DIGITAL
CREATIVE PROBLEM SOLVING
COMMARTS
CANNES LIONS
ADWEEK
WEBBY
Awards — Recognitions
Apple | Apple TV+ Team
2022 Webby Award Best Overall Social Presence in Media/Entertainment
2022 Cannes Lions - 10X shortlist Apple TV+ Social Handle
Bush's Beans | Curiosity 36
2020 Webby Award - Best of Social
2020 Gold Regional Addy - Best Use of Social Platform
2020 Gold Regional Addy - Best Social Post - Black Turtleneck
2020 Communication Arts Advertising Awards - ShortlistMedia Post
Apple Rock X Siri, | Media Arts Lab
2018 Cannes Lions - Social & Influencer Lions - Bronze Lion
2018 Cannes Lions - Media Lions - Shortlisted
2018 Global Effies - Gold
2018 Webby Award People's Voice Award
"Cap The Tap" Project | Brandcenter Student Work
2016 AdWeek Project Isaac Gravity Winner - Best of Show
Brandcenter | Student Work
2016 Communication Arts Award of Excellence 2016
selected clients
Apple
Mazda
Logitech G
Sonic Drive In
Playboy
Education
VCU Brandcenter
Master of Science, 2014-2016
Business - Advertising Art Direction
Richmond, VA
San Francisco State University
Bachelor of Science, 2004-2009
Public Health
San Francisco, CA
favorites, lately
Book
Rick Rubin The Creative Act: A Way of Being
TV Show
Currently pretending to be a doppelgänger on Suits. Although, missing Shrinking dearly because Brett Goldstein.
Music Video
Never going get over DJ Shadow - Nobody Speak feat. Run The Jewels
Things On The Internet
I want to hug whoever runs the Saint Hoax instagram account.
Christopher Walken's Coffee Shop should really exist in person.
Arguably Better than Bear is Chef's Reactions.
Washington Post gives me hope that our future isn't entirely doomed.
