— ART
DIRECTOR
all projects
About

yelena

sophia©

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About

me

My name is Yelena (Yeah-lay-nah) I'm a freelance creative art director working from a private studio in Los Angeles. My core practice is based on research and exploration of culture – inspired by art and human connection.

I value smart, brave, thinking and have had the privilege to work with and learn from some of the best leaders in the creative advertising industry.

ART DIRECTION
LEADERSHIP
IDENTITY
BRANDING
DESIGN SYSTEMS
STRATEGY
STYLING
GLOBAL CAMPAIGN WORK
PRINT
DIGITAL
CREATIVE PROBLEM SOLVING

COMMARTS

CANNES LIONS

ADWEEK

WEBBY

Awards — Recognitions

Apple | Apple TV+ Team

2022 Webby Award Best Overall Social Presence in Media/Entertainment

2022 Cannes Lions - 10X shortlist Apple TV+ Social Handle

Bush's Beans | Curiosity 36

2020 Webby Award - Best of Social

2020 Gold Regional Addy - Best Use of Social Platform

2020 Gold Regional Addy - Best Social Post - Black Turtleneck

2020 Communication Arts Advertising Awards - ShortlistMedia Post

Apple Rock X Siri, | Media Arts Lab

2018 Cannes Lions - Social & Influencer Lions - Bronze Lion

2018 Cannes Lions - Media Lions - Shortlisted

2018 Global Effies - Gold

2018 Webby Award People's Voice Award

"Cap The Tap" Project | Brandcenter Student Work

2016 AdWeek Project Isaac Gravity Winner - Best of Show

Brandcenter | Student Work

2016 Communication Arts Award of Excellence 2016

selected clients

Apple

Google

Mazda

Logitech G

Sonic Drive In

Playboy

Education

VCU Brandcenter

Master of Science, 2014-2016

Business - Advertising Art Direction
Richmond, VA

San Francisco State University

Bachelor of Science, 2004-2009

Public Health
San Francisco, CA

favorites, lately

Book

Rick Rubin The Creative Act: A Way of Being

TV Show

Currently pretending to be a doppelgänger on Suits. Although, missing Shrinking dearly because Brett Goldstein.

Music Video

Never going get over DJ Shadow - Nobody Speak feat. Run The Jewels

Things On The Internet

I want to hug whoever runs the Saint Hoax instagram account.
Christopher Walken's Coffee Shop
should really exist in person.
Arguably Better than Bear is Chef's Reactions.
Washington Post
gives me hope that our future isn't entirely doomed.

2023 All rights reserved
— ART
DIRECTOR
yelena
sophia©