about ME


My name is Yelena (she/her/hers), a Los Angeles based Creative & Art Director.
I currently work as an independent freelancer. 

I’m a well-rounded creative and consider myself a true generalist. I like to combine sustainable leadership practices, strategy, design thinking and culture to create standout work. My past projects have been recognized by industry-leading awards like Cannes Lions, Webbys Awards, AdWeek, Clio, and Communicaton Arts.

I'm most interested in business development, the grey area between art & commerce and tv/film entertainment.

KARMA Automotive
Sonic Drive-In
Apple | Apple TV+ Team
2022 Webby Award Best Overall Social Presence in Media/Entertainment
2022 Cannes Lions - 10X shortlist Apple TV+ Social Handle
Bush's Beans | Curiosity 360
2020 Best Social Webby Award in the Animal Category
Apple Rock X Siri, | Media Arts Lab
2018 Cannes Lions - Social & Influencer Lions - Bronze Lion
2018 Cannes Lions - Media Lions - Shortlisted
2018 Global Effies - Gold
2018 Webby Award People's Voice Award
"Cap the Tap" Project | Brandcenter Student Work
2016 AdWeek Project Isaac Gravity Winner - Best of Show
Brandcenter | Student Work
2016 Communication Arts Award of Excellence 2016
VCU Brandcenter
Master of Science, 2014-2016
Business - Advertising Art Direction
Richmond, VA 
San Francisco State University
Bachelor of Science, 2004-2009
Public Health
San Francisco, CA


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