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SHot on iphone

Apple tasked us to show off how well the iPhone camera works in low-light situations. Our solution was a global campaign that showcased 22 everyday iPhone users across 6 continents, capturing one single night on Earth, from dusk to dawn.

Brief:
Showcase the power of the iPhone Camera
‍
My role:
Art Direction

We created a global billboard campaign and unique digital work that complimented the concept and showed off our users’ incredible creativity around the world.

Credits

TBWA / Media Arts Lab
Shot on iPhone Team
Edited by Rock Paper Scissors

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SUMMER FILMS

FOR APPLE SUMMER FILMS, We conducted a
massive internet-wide search to identify the very best user generated content. The very best clips were turned into short films that were released on Apple’s YouTube channel over the course of the summer. We then matched our films with fun tracks that would make them into stories.

Brief:
Showcase the power of the iPhone Camera
‍
My role:
Art Direction

Allison Murphy and I worked on iPhone Summer films, and supported them through production. We found the clips, edited the best moments, and helped to transform Apple's media into a gallery.


Credits

TBWA / Media Arts Lab
Shot on iPhone Team
Edited by Rock Paper Scissors

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