What if film editorial came to life on social?

Client
Apple TV+
Role
Associate Art Director
Project
Apple TV+ Social
Apple TV+ Social

The Apple TV+ internal social team worked with MAL to launch a brand new social platform that allowed people to see the unique level of craft, creativity and originality that defines Apple Original content. Across Instagram and Twitter, the teams innovated editorial and elevated how we look at film editorial in ways that have never been done before. 

Brief: Create and oversee social marketing campaigns for Apple TV+ Original titles. 

Within each issue we shared exclusive content and perspectives related to our titles from the creators themselves. More than just sneak peeks, followers would find behind-the-scenes content straight from the set as well as interviews and thoughts from actors, directors, stylists and prop masters. Each issue, defined with its own unique cover and theme was created in collaboration with artists and designers, creating a look and feel worthy of an Apple Original.

My Role

My partner Gio Serrano and I led the social marketing efforts for select titles for Apple TV+ We worked with many partner agencies and many internal teams to develop original concepts, craft the campaigns, produce original photos and video captures for posts, videos, animation and experiences. 

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