What if earth operated like a brand?

Art Project

I’ve always been interested in the gray area between art & commerce. For this ongoing conceptual project I asked myself: 

How would the earth behave if it needed a marketing campaign?

Using original and found images, I took a look at some things the earth would want to advertise: natural elements. Water, air, plants and sunshine.

The first poster in the series examines combining modern tech + natural elements. The quotes are pulled from Agnes Denes, a prolific artists and environmentalist who grew a field of wheat just inside Manhattan.

I plan to continue this project and open it up to collaboration with other artists and designers. For as long as climate change is a threat, the quality of the earth is our concern.


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