Bush’s Beans wanted to become more relevant to younger, healthier minded women on social media.
Brief: Find a new way to engage digital audience with Bush's Beans
The agency, Curiosity 360 was honored with a 2020 Best Social Webby Award in the animal category on behalf of Bush's Beans for its work with celebrity spokes-dog, Duke Bush.
My partner, Rachel Carlson, and I had the idea to make the faithful golden retriever, Duke, a real influencer. Bush's loved the idea. Turns out, Jay Bush has been trying to leave the spotlight for years. The team at 360 gave the idea it's content and color, blowing it up to social channels and capturing the affection of many fans.