We enrolled a puppeteer to help us create the tabletop effect of paper getting ripped off the package. Our puppeteer would rip the paper at just the right moment to make the effect real. The magical feeling of getting it just right elicited cheers from the whole team.
I assisted with styling, heavily weighed in on music selections brought up by the music team, and helped to create the pre-production bible and select the optimal ratios for the creative across paid social.
TBWA / Media Arts Lab
Director | Carlos Serrao
Creative Direction | Greg Shadwick & Danny Duran
Creative Leads | Adam Connelly & Jeff O'Keefe