Bush’s Beans wanted to become more relevant to younger, healthier minded women on social media.
2020 Webby Award - Best of Social
2020 Gold Regional Addy - Best Use of Social Platform
2020 Gold Regional Addy - Best Social Post - Black Turtleneck
2020 Communication Arts Advertising Awards - ShortlistMedia Post
My partner, Rachel Carlson, and I had the idea to make the faithful golden retriever, Duke, a real influencer. Bush's loved the idea. Turns out, Jay Bush, the former mascot, has been trying to leave the spotlight for years. The team at 360 gave the idea its content and color, blowing it up to social channels and capturing the affection of many fans.
Creative Director | Lee Taylor
Copywriter | Rachel Carlson