Social Campaign

Bush's Beans - Duke

We built modern brand affinity for BUSH’S Beans by turning the beloved Bush's mascot, Duke Bush, into an Instagram influencer. @itsdukebush.
Find a new way to engage digital audience with Bush's Beans

Bush’s Beans wanted to become more relevant to younger, healthier minded women on social media.


2020 Webby Award - Best of Social

2020 Gold Regional Addy - Best Use of Social Platform

2020 Gold Regional Addy - Best Social Post - Black Turtleneck

2020 Communication Arts Advertising Awards - ShortlistMedia Post

Bush's Beans | Curiosity 360

My partner, Rachel Carlson, and I had the idea to make the faithful golden retriever, Duke, a real influencer. Bush's loved the idea. Turns out, Jay Bush, the former mascot, has been trying to leave the spotlight for years. The team at 360 gave the idea its content and color, blowing it up to social channels and capturing the affection of many fans.


Curiosity 360

Creative Director | Lee Taylor

Copywriter | Rachel Carlson