National Campaign (COVID)

Sonic Drive In - This is How We Sonic

“This is how we Sonic” celebrates the millions of people, millions of journeys and millions of experiences that happen at Sonic every single day.
Keep the campaign alive while the world goes into lockdown

As COVID changed everything, drive thu's became increasingly important in our world. We worked together to shift a brand new Sonic campaign to promote a safe space for families that could have access to pretty tasty food.

The new ads feature families and friend-group families that are multigenerational, covering different backgrounds, ages and relationships. The representational nature of the ads is an effort to imbue them with greater authenticity.

Sonic Drive In | Mother

Working with a team that had to completely re-strucure when COVID-19 hit, I assisted with post production on a dozen of Q2 spots and begin the concepts for the early stages of Q3. My writing partner Devin Altman and I then returned to assist with the development, production, and finishing of select items for Q4. During that time, we also sold the idea to make Halloween cup costumes. Oh, and adult sized chili cheese sleeping wraps, naturally.


Mother LA

Copywriter | Devin Altman

9 min film Copywriter | Prit Patel

Creative Directors | Brandon Davis & Pilar Peace