HELP BUSH'S BEAN LAUNCH A NEW PRODUCT
Art Direction, Concept Development
My partner, Rachel Carlson, and I had the idea to make the faithful golden retriever, Duke, the center of attention. Bush's loved the idea. Turns out, Jay Bush has been trying to leave the spotlight for years.The team at 360 gave the idea it's value and color, blowing it up to social channels and capturing the affection of many fans.
help small business tell their story through customer reviews
My partner Lane Karczewski and our producer Nick Phillips and I enrolled a team to help us to produce this campaign. We created videos across cities in the county by sourcing thousands of real customer reviews.
HECHO Studios / production arm of 72&Sunny
Creative Direction by Guy Bochard.