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Bush's Beans wanted to become more relevant to younger, health-minded women on social media, but in order to do so, had to shed their old image. "Roll that beautiful bean footage," was no longer a mantra that could lead them into the next chapter of their brand story.

Brief:
HELP BUSH'S BEAN LAUNCH A NEW PRODUCT

My role:
Art Direction, Concept Development

My partner, Rachel Carlson, and I had the idea to make the faithful golden retriever, Duke, the center of attention. Bush's loved the idea. Turns out, Jay Bush has been trying to leave the spotlight for years.The team at 360 gave the idea it's value and color, blowing it up to social channels and capturing the affection of many fans.

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GOOGLE - SMALL THINGS

Google tasked 72andSunny / Hecho Studios to think of a new way to promote the Google Reviews platform across 5 cities in the US. Our small team took on the mission to produce a series of 34 short films, created entirely using real reviews written by real customers. Through the making of these films, we reviewed 205,485 reviews, vetted 1,994 businesses, and worked with 135 scripts. My copywrite partner, Lane Karczewski, and our creative team worked with the Google team to make these spots from scratch.

Brief:
help small business tell their story through customer reviews

My role:
Art Direction

My partner Lane Karczewski and our producer Nick Phillips and I enrolled a team to help us to produce this campaign. We created videos across cities in the county by sourcing thousands of real customer reviews.

Credits

HECHO Studios / production arm of 72&Sunny
Creative Direction by Guy Bochard.

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