Bush's Beans wanted to become more relevant to younger, health-minded women on social media, but in order to do so, had to shed their old image. "Roll that beautiful bean footage," was no longer a mantra that could lead them into the next chapter of their brand story.

Brief:
HELP BUSH'S BEAN LAUNCH A NEW PRODUCT
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My role:
Art Direction, Concept Development

My partner, Rachel Carlson, and I had the idea to make the faithful golden retriever, Duke, the center of attention. Bush's loved the idea. Turns out, Jay Bush has been trying to leave the spotlight for years.The team at 360 gave the idea it's value and color, blowing it up to social channels and capturing the affection of many fans.

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Projects

ADVERT
—ISING

Apple TV

when it came down to launching Apple TV into the world, Apple TV app enrolled Media Arts Lab to create a templatized social media ad that Apple could use in partnership with all the different networks and channels that would appear on their new platform.

Brief:
INTRODUCE APPLE TV APP/TV+Apple TV+
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My role:
Art Direction, Concept Development

My role was to formulate the concept and sell the idea. Creative Directors: Kathleen Swanson & Pierce Thiot Copywriter: Lamar Phillips Art Director: Kathryn Izquierdo-Gallegos

ORIGINAL
-CONTENT

playboy

after departing from print, playboy was looking for a fresh way to show playmate content across social and so, the playmate yearbook was born.

Brief:
FIND A UNIque way to present playmate content
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My role:
Concept Development

My partner and I pitched this organizing principle to the Playboy team, who went on to art direct, design and produce this content series.

ADVERT
—ISING

GOOGLE

Google tasked 72andSunny / Hecho Studios to think of a new way to promote the Google Reviews. Our team produced a series of 34 short films, created entirely using real reviews written by real customers.

we reviewed 205,485 reviews, vetted 1,994 businesses, and worked with 135 scripts. My copywrite partner, Lane Karczewski, and our creative team worked with the Google team to make these spots from scratch.

Brief:
help small business tell their story through customer reviews
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My role:
Art Direction

My partner Lane Karczewski and our producer Nick Phillips and I enrolled a team to help us to produce this campaign. We created videos across cities in the county by sourcing thousands of real customer reviews.

HECHO Studios / production arm of 72&Sunny
Creative Direction by Guy Bochard.

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