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Sonic Drive in

MANY MEMORABLE MOMENTS HAPPEND IN CARS. FOR THIS CAMPAIGN, SONIC ENTHUSIASTS SHARED REAL MOMENTS ABOUT why they love Sonic and how Sonic is woven into the fabric of their everyday life.

Brief:
BRING ATTENTION TO new food items

My role:
Art Direction

Working with a team that had to completely re-strucure when COVID-19 hit, I assisted with post production on select Q2 work and begin the concepts for the early stages of Q3. My writing partner Devin Altman and I then returned to assist with the development, production, and finishing of select items for Q4.

During that time, we also pitched an idea for DIY cup costumes to drive attention to the Trick or Treat Blast. Oh, and adult sized chili cheese sleeping wraps, naturally.

Credits

Mother LA
Sonic Drive In Team
Creative Direction by Brandon Davis, Pilar Peace and Joe Staples

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