Bush's Beans

Bush's Beans wanted to become more relevant to younger, health-minded women on social media, but in order to do so, had to shed their old image. "Roll that beautiful bean footage," was no longer a mantra that could lead them into the next chapter of their brand story. My partner, Rachel Carlson, and I had the idea to make the faithful golden retriever, Duke, the center of attention. Bush's loved the idea. Turns out, Jay Bush has been trying to leave the spotlight for years.

My role: Art Direction, Concept Development
Rachel Carlson, Copywriter

Social Media Campaign

Apple TV app

There's Apple, Apple TV, Apple TV+ and Apple TV app - each one a different product. So when it came down to launching Apple TV into the world, Apple TV app enrolled Media Arts Lab to create a templatized social media ad that Apple could use in partnership with all the different networks and channels that would appear on their new platform. My role was to formulate the concept and sell the idea.

My role: Art Direction, Concept, Design
Creative Directors: Kathleen Swanson & Pierce Thiot
Copywriter: Lamar Phillips Art Director: Kathryn Izquierdo-Gallegos

Social Media Campaign

Google
#SmallThanks

Google
#SmallThanks

Google tasked 72andSunny / Hecho Studios to think of a new way to promote the Google Reviews platform across 5 cities in the US. Our small team took on the mission to produce a series of 34 short films, created entirely using real reviews written by real customers. Through the making of these films, we reviewed 205,485 reviews, vetted 1,994 businesses, and worked with 135 scripts. My copywrite partner, Lane Karczewski, and our creative team worked with the Google team to make these spots from scratch.

My role: Original Concept, Creative Production, Creative Direction
Lane Karczewski, Copywriter
Gui Buchard, ECD

Social Media Campaign

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